The new Moroccan tourist offers presented in Sofia

The Political stability, consistency and relevance of public policy for Morocco tourism strategy as major assets for the consolidation of the attractiveness of the Kingdom. "This was highlighted the ambasadrice Latifa Akharbach, during a presentation in the Bulgarian capital.
The Embassy of the Kingdom of Morocco in Bulgaria organized Thursday in Sofia, a large meeting of promotion and communication on the Moroccan tourist offer which involved hundreds of Bulgarian tourism professionals and journalists specialized in tourism issues and travel.
Were the program of this event organized in partnership with one of the biggest Bulgarian tour operators, "Welcome Travel," a presentation by the Ambassador of Morocco in Sofia, Latifa Akharbach, communication about the specifics of Morocco as a tourist country of tradition and future, a film on the main lines of the 2020 vision for the development of tourism sector in Morocco, an evaluation by Rumyana Lyubenova, director of Welcome Travel and Antonio Guerra, director of Luxotour their experience as tO scheduling trips to Morocco from Bulgaria, and a reception in honor of the participants in the meeting.
During his speech, Latifa Akharbach stressed Morocco's political stability and consistency and relevance of public policies on tourism strategy as major assets for the development of the Moroccan tourism and strengthening the attractiveness of Morocco.

"The Bulgarian tourism professionals who are interested in the destination Morocco will be assured of a good supporting their efforts by Moroccan institutions in charge of the tourism industry, they will also have the privilege to serve a tourist destination that is to hoist 2020 20th in the world ranking, and they will have the assurance to offer Bulgarian tourists travel experience and exceptional stay in a friendly and welcoming environment because Morocco is a country where tradition and authenticity combine and continuously enrich the requirements of modernity and values ​​of diversity and openness, "said the ambassador.
During the same presentation, Latifa Akharbach outlined key areas of Vision 2020, including the regionalization of supply, new product niche tourism, new tourism offers cultural and heritage as well as major resorts Azur the program.

The diplomat has been emphasized during his exchange with the participants in the meeting, the efforts of the Moroccan authorities for the strategy of the Moroccan tourism is sensitive to the principles of sustainable development and environmental requirements, particularly through the establishment of a land use policy of the tourist offer, the involvement of local host communities or the investment support for tourism projects with sustainability criteria.